Beauty Bargain | Simple Water Boost Hydrating Booster

I'm going to be honest, Simple isn't a brand I typically look to for skincare. Yes, I used their face wipes to death back when we all thought face wipes was the basis of a legit skincare routine. But for the most part, their fragrance-free products were a little bit too basic for me as I'd prefer to invest a little more into a product with a lovely scent so I could really enjoy the ritual of my evening skincare routine. However when they brought out their Water Boost range last year, it really peaked my interest. When they had a few testers out in Boots, coupled with a half price offer that made them cheaper than a Grande Frap, I just couldn't say no and picked up the Hydrating Booster (£6.99).

As the name suggests, the Water Boost Hydrating Booster is a water based serum, and I had been looking for a great drugstore serum since I got major beef with Botanics for tripling the price of my go-to last year. It is actually marketed as a booster rather than a serum, so you can even mix this product into your moisturiser, which is a method I never thought of doing with a serum. Oils yes, serum no. It does work pretty well, however I do prefer using it alone on my skin, straight after cleansing and toning. You can also use it as a primer too, which I could imagine works quite well due to the slight tackiness that the glycerin gives it.

The Water Boost Hydrating Booster is a glycerin-based serum, which is a natural ingredient found in fats in our skin. Glycerin is a humectant, which means it attracts moisture where it is topically applied so maintains the skin's barrier to harsh weather conditions. It is effective in treating dryness, and leaves a plump appearance to the skin. It can often draw moisture from the deeper layers of skin however, and so is often paired with other moisturising ingredients, such as hyaluronic acid. Hyaluronic acid is something that I usually look for in a serum, and unfortunately it is not present in the Simple Water Boost Hydrating Booster. That being said, I have still noticed results.

So what does it claim to do? Basically the range aims to tackle the signs of dehydration, including dryness, roughness, tightness, dullness and dehydration lines, in order to give revitalised, supple and dewy skin. I've been through a whole tube, and I can genuinely say I have noticed a difference in my skin (and that's not something I say often). Before I started using the Water Boost Hydrating Booster, my skin wasn't visibly dry, but when I'd apply a matte foundation I definitely noticed some flakiness and dehydration lines. After about 2 months, my skin is a lot more juicy and bouncy, and definitely doesn't have the dryness that I previously had. I used to be a slave to the Origins Drink Up Intensive Mask, which I'd use overnight, but I haven't had to use it in the time that I'd been using the Simple Hydrating Booster, because my skin hasn't been dry! I've also noticed that I've had fewer breakouts too, winner!

The Water Boost Hydrating Booster comes in a small squeezy plastic tube that is ideal for dropping straight on your face a la Instagram Beauty Guru. Coming from someone who has emptied and repurchased this product, the packaging is really effectively designed so you get minimal wastage of product - you really can squeeze out every last drop! Talking of repruchasing, as you can see from my picture, we own rather a lot of these serums in our household. I bought one, and then within about a week both of my parents had each bought one for themselves (even my Dad who doesn't give a rat's arse about skincare). Then, we snapped up a few more backups while the range was still on half price. Obsessed isn't even the word! Here's what they had to say about it:

"The most effective way to moisturise your skin without using heavy creams, and also amps up the performance of a basic moisturiser." - Mum

"Good." - Dad (don't know what else I was expecting him to say lol)

Overall, I've been so impressed with the Simple Water Boost Hydrating Booster, and I'm so glad that I gave it a go despite Simple not being a go-to brand for me. It has fully replaced the Botanics All Bright Radiance Concentrate Serum for me, and works just as well as some of the pricier serums that I've tried, at a fraction of the cost. I would definitely recommend picking it up, especially if you can find it on offer (it's currently 1/3 off at Superdrug!). I'm definitely keen on exploring the range further, including the Gel Cream and Sleep Quench Moisturiser.

Have you tried any of the Simple Water Boost range?